Thea - Full Brand Identity
Designing the full brand identity of a giftshop.
Project
Create a full brand identity for a gift shop with a chic, memorable, scalable and flexible, distinct, cohesive and professional appearance that is easy to apply!
The first step was to determine the shop’s place in the market and to understand who its customers are. Hereafter, I determined the brand's value to the consumer so I could build a brand identity that truly represented the organisation. The meaning of ‘Thea’ was kept into account, which is based on a Greek mythological goddess bringing overtones of light and brightness. I defined the look and feel as well as the brand’s visual language such as the logo, typography, color palette, graphics, packaging etc.
